Dowg
Visual Identity | 2022
FLORIDA | EUA.
ABOUT
Inspired by the unconditional love they have for their loyal four-legged companions, Bárbara and Cristian brought Dowg to life as a way to share their vision that our pets are much more than just animals - they are family members. Originating in Florida, USA, the brand offers functional and practical accessories and fashion items for our pets, ensuring that pet parents can care for their companions with ease and great style.
NAMING
The name "Dowg" is a fun and energetic combination of the words "Dog" and the traditional expressive exclamation "Ow!" in English. The idea here was to convey, through the brand name alone, the feeling that these cuties always surprise us with moments of joy and energy, while generating a sense of identification overall.
VISUAL IDENTITY
The Dowg visual identity was clear: it needed to blend minimalism with colors that convey the joy our furry friends bring to our lives. With a friendly and "cool" communication style, the highlight was the creation of the brand symbol, which is an iconic representation of Tommy, an American shepherd owned by the couple
